A template cannot be saved

Fix the “Must fix” items the template check finds.

Where to find it

Campaigns › Message templates

Open the template and read the check list under the text; “Must fix” items come first.
Fix each item in the language it names, or press “Add the opt-out line” where offered.
Save again. “Worth checking” items never stop a save.

A variable is marked as unknown or malformed.

Use only the listed variables, written with single braces, such as {customer_name}. Double braces, a lone brace or an unknown name block the save.

The opt-out line is missing.

A marketing template must end with 配信停止はSTOPと返信 / Reply STOP to opt out. Press “Add the opt-out line”.

A price, discount or “free” offer is flagged.

Remove prices and offers from the template; they block the save.

A phone number is flagged.

Remove the number; a number belongs in your business profile, not in a template.

A request for payment, a transfer, a password or card details is flagged.

Remove it. Templates never ask for these.

“Your booking is confirmed” is flagged.

Add a Send condition such as “send only after staff have confirmed the booking”, or reword it.

A guarantee such as “100%” is flagged.

Remove promised results.

An SMS is flagged as too long.

Over 3 SMS segments blocks the save; shorten it. Japanese SMS fit 70 characters each, English 160.

A [要確認] or [TO CONFIRM] placeholder is flagged.

The AI left a fact for you to fill in. Replace it with the real text.

Missing {business_name} in an SMS is only “Worth checking” for service messages but must be fixed for marketing.

The server checks every save again, so a template saved elsewhere is checked the same way.