Write a new message campaign
Switched off until an operator turns it on
Choose who receives it, how replies are handled and the message, then save it as a draft or send it when sending is on.
Where to find it
Campaigns › New campaign
Open this screen
Steps
- Open 📣 Campaigns › New campaign (or “New campaign” on Message campaigns) and keep the type “Message”.
- Under “Who receives it”, choose the “AI agent” and the “Channel”. For LINE, choose “People who messaged you” (any time, or the last 7, 30 or 90 days) and read the count of people who can receive it.
- Under “Replies”, choose “AI replies” (the agent answers) or “Human takeover” (replies go to the inbox and the agent stays quiet).
- Under “Content”, enter the “Campaign name” and write the “Message”, or fill it from “Message template”, “Use template” or a “Suggested templates” item (“Use”).
- Check the “Preview”, then press “Save as draft” (sends nothing) or “Send now”. Send now stays off, with the reason on hover, until the channel can send.
Settings on this screen
| Setting | What it does | Default |
|---|---|---|
| AI agent | The agent the campaign is sent on behalf of; remembered across the AI pages. | — |
| Channel | LINE, SMS and other chat channels. Only LINE (and SMS once enabled) can send; the others are not built in Call. | LINE |
| People who messaged you | How recently a person must have written to your agent on that channel. | At any time |
| Replies | AI replies or Human takeover. | AI replies |
| Campaign name | Required, up to 120 characters. | — |
| Message template | One of this agent's saved campaign messages. | No template selected |
| Use template | Opens the message template library and puts the chosen text in the message box. | — |
| Message | Up to 2,000 characters. {name} becomes each person's name; a line on how to stop is added to the end. | — |
| Suggested templates | Ten ready-made messages for this agent; “Use” copies one into the message. | — |
| Save as draft / Send now | Managers only. A message typed without a template is also kept as a template. | — |
Troubleshooting
A yellow banner lists placeholders under “Replace these with real text before sending:”.
Words in braces other than {name} would go out exactly as written. Replace them with real text.
The page says “Create an AI agent first. A campaign is sent on behalf of one agent.”
Your organisation has no AI agent yet. Create one under “All agents”, then come back.
The count says the channel is not connected for this agent.
Nobody can be counted or reached on that channel yet; the campaign can only be saved as a draft.
Saving shows “Enter a campaign name.”
Type a campaign name first.
Tips
- A campaign only goes to people who messaged your agent on that channel first, one to one. Group rooms and anyone who asked to stop are never sent to.
- Nothing here changes what a live call says.
Good to know
- Sending is off until an operator turns it on; until then Save as draft is the only way to keep the campaign.
- Members who cannot manage the organisation can view this page but not save.
Related how-tos
- Message campaigns Message the people who have already talked to your organisation on a chat channel, and keep your call campaigns, templates and unsubscribes in one place.
- Create an AI call campaign Tell your AI agent what to do on its outbound calls and how to call, and optionally make the first calling batch.
- A campaign will not send Switched off until an operator turns it on Understand why “Send now” is off or refused, and what has to change.
- Message templates Keep SMS and chat templates for your type of business: start from a sample, build your own library, or draft with AI.
- All agents See every AI agent in your organisation, which phone lines each one answers, and open one to change it.